The Good Note
Supermarche Bou Khalil
Overview
Since the crisis in Syria began, more than 2 million refugees came to Lebanon - drastically increasing the number of children cut out of state services and begging on the streets to survive. We enabled the Lebanese to give responsibly by creating an alternate currency. The Good Note can only be spent on good things such as food, water and medicine at Bou Khalil supermarkets and its affiliated pharmacy. A cross-platform communication campaign caught local and international attention, turning a supermarket chain into a social service network.
Awards
2 x sliver - Cannes Lions
1 x wood pencil - D&AD
1 x silver - WARC
2 x silver, 2 x bronze - NYF
1 x gold, 1 x silver - CLIOs
4 x Grand Prix, 3 x Gold, 3 x Bronze - Dubai Lynx
1 x Grand Prix , 2 x Gold, 1 x Bronze - Effies MENA
2 x silver, 2 x bronze - Loeries
2 x gold, 1 x silver, 1 x bronze - MENA Cristal
Most awarded MENA campaign 2016