Overview
NEOM is probably the world's most ambitious project. A trillion dollar mega-mega-mega-mega development. Think of it as an entirely new country - with a huge GDP. And think of me as it's create lead. Between 2020 and 2022, I was at the helm of NEOM's social media - directing every single piece of paid and organic content across Meta, TikTok, Twitter and LinkedIn. I launched regions, created content series, and even made it to Vogue, albeit in the form of branded content partnership.
