Overview
The year was 2017. The place was Lebanon. Paid content was not really a thing. A branded content series was pretty much unheard of. Incidentally, so was our client, so they were willing to take a few risks. Our client was Wonderlists, an online wedding registry start-up in the Middle East - where physical and monetary gift giving is very much engrained in the culture. So, to launch it, we very much had fun with the No More Unwanted Gifts content series we created with literal scraps of the TVC budget.
