The AI President
Client: AnNahar Newspaper
Agency: Impact BBDO
By 2023, Lebanon had failed to elect a head of state 14 times. With the country deadlocked and teetering on the brink of collapse, we partnered with AnNahar newspaper to prove that rational, unbiased leadership wasn't just possible - it could be built. We created The AI President: a model trained on 90 years of AnNahar's independent journalism, capable of analyzing historical patterns against current events and deliver real-time solutions to Lebanon's most pressing governance challenges. Citizens could pose policy questions and receive data-driven answers. But the AI President didn't stay digital - it attended cabinet meetings and shaped real policy discussions. The campaign redefined data storytelling and made a bold statement about the role AI could play in governance.
Awards
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Gold Lion: Creative Strategy
Silver Lion: Print & Publishing
Bronze Lion: Brave Brands | Creative Strategy
Bronze Lion: PR
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Merit: Websites
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Best of Region: SWANA
Gold Andy: Bravery
Gold Andy: Idea
Gold Andy: Reset
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Gold: Use of Data (Middle East & Africa)
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Gold: Creative Use of AI
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Gold: Effective Creativity
Gold: Digital: Use of AI
Gold: PR
Gold: Media Innovation
Silver: Service Design
Silver: Print Communication
Silver: Integrated Campaign
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Silver: Integrated Digital Campaigns
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Grand Prix: Creative Strategy
Grand Prix: Print & Publishing
Grand Prix: Integrated Campaign
Silver: Brand Experience & Activation
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Silver: Press Lotus
Bronze: Brand Experience Lotus