The AI President

Client: AnNahar Newspaper

Agency: Impact BBDO

By 2023, Lebanon had failed to elect a head of state 14 times. With the country deadlocked and teetering on the brink of collapse, we partnered with AnNahar newspaper to prove that rational, unbiased leadership wasn't just possible - it could be built. We created The AI President: a model trained on 90 years of AnNahar's independent journalism, capable of analyzing historical patterns against current events and deliver real-time solutions to Lebanon's most pressing governance challenges. Citizens could pose policy questions and receive data-driven answers. But the AI President didn't stay digital - it attended cabinet meetings and shaped real policy discussions. The campaign redefined data storytelling and made a bold statement about the role AI could play in governance.

Awards

    • Gold Lion: Creative Strategy

    • Silver Lion: Print & Publishing

    • Bronze Lion: Brave Brands | Creative Strategy

    • Bronze Lion: PR

    • Merit: Websites

    • Best of Region: SWANA

    • Gold Andy: Bravery

    • Gold Andy: Idea

    • Gold Andy: Reset

    • Gold: Use of Data (Middle East & Africa)

    • Gold: Creative Use of AI

    • Gold: Effective Creativity

    • Gold: Digital: Use of AI

    • Gold: PR

    • Gold: Media Innovation

    • Silver: Service Design

    • Silver: Print Communication

    • Silver: Integrated Campaign

    • Silver: Integrated Digital Campaigns

    • Grand Prix: Creative Strategy

    • Grand Prix: Print & Publishing

    • Grand Prix: Integrated Campaign

    • Silver: Brand Experience & Activation

    • Silver: Press Lotus

    • Bronze: Brand Experience Lotus

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