The AI President

Client: AnNahar Newspaper

Agency: Impact BBDO

By 2023, Lebanon had failed to elect a head of state 14 times. With the country deadlocked and teetering on the brink of collapse, we partnered with AnNahar newspaper to prove that rational, unbiased leadership wasn't just possible - it could be built. We created The AI President: a model trained on 90 years of AnNahar's independent journalism, capable of analyzing historical patterns against current events and deliver real-time solutions to Lebanon's most pressing governance challenges. Citizens could pose policy questions and receive data-driven answers. But the AI President didn't stay digital - it attended cabinet meetings and shaped real policy discussions. The campaign redefined data storytelling and made a bold statement about the role AI could play in governance.

Awards

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