If I had to choose another career, it would be singer / songwriter - and thanks to this project, I finally have evidence I maybe could have a shot. Created for Sadia Chicken's Back to School campaign in the UAE, this work targeted busy mums looking for quick, fuss-free family meal solutions. The result was a chicken rap that delivered genuine viral cut-through and measurable sales growth for the brand, running across every major media platform in the UAE for weeks. I may not have made it to the radio on talent alone, but I got there all the same.