The Good Note

Client: Bou Khalil Supermarkets

Agency: JWT MEA

In 2016, Syria was deep in crisis and more than 2 million refugees fled to neighboring Lebanon, a tiny country of only 4.5 million. This drastically increased the number of children cut out of state services and begging on the streets to survive. Stepping is as part of a CSR initiative for local supermarket chain Bou Khalil, we enabled the Lebanese to give responsibly by creating an alternate currency. The Good Note can only be spent on good things such as food, water and medicine at Bou Khalil supermarkets and its affiliated pharmacy. A cross-platform communication campaign caught local and international attention, turning a supermarket chain into a social service network.

Awards

- Silver Lion: Experience Design
- Silver Lion: Outdoor
- Wood Pencil: PR
- Gold: Integrated
- Silver: Direct
- Second Prize: Retail Stores | Public & Media Relations
- Second Prize: Integrated Campaigns | Public Service Announcements
- Second Prize: Collateral/Direct | Public Service Announcements
- Third Prize: Outdoor: Ambient | Media
- Third Prize: Integrated Campaigns | Public Service Announcements
- Third Prize: Collateral/Direct | Public Service Announcements
- Gold
- Grand Effie / Grand Prix: Top Honour of the Year
- Gold Effie: Social Good Corporate
- Gold Effie: Media Ideas
- Silver: PR Communication Campaign
- Silver: Service Design
- Bronze: Shared Value
- Bronze: Integrated Campaign
- Grand Prix: Integrated
- Grand Prix: Outdoor
- Grand Prix: Creative Effectiveness
- Gold: Design
- Gold: Direct
- Gold: Direct
- Bronze: Outdoor
- Gold: Integrated
- Gold: Promo & Direct
- Silver: Corporate & PR
- Bronze: Design