Red BUll twisted tales

Red Bull quite famously brand builds through events, and while the world knows it best for extreme sports, it has always had a keen eye for local culture. Leading creative for Red Bull Beirut, we tapped into the Arab tradition of the Hakawati, the ancient art of oral storytelling, and gave it a Red Bull "mind and body" twist. Competitors were challenged to create their own twisted versions of classic fairytales, performed live. The event performed so well with local audiences that in 2017 it became an official Red Bull international event.