As Global Creative Director at Publicis One Touch, a bespoke Publicis Groupe agency created to service NIVEA from its Hamburg HQ, I led new product innovation campaigns across the body and care categories. The role demanded global brand storytelling that could flex across platforms, audiences, and markets simultaneously, directing multidisciplinary teams to deliver modular campaigns built for multi-market implementation and rolled out to every NIVEA market in the world. Due to the proprietary nature of global templates, this work lives offline, but I'm happy to walk you through it in person.