NEOM Social Media

NEOM was probably the world's most ambitious project. A trillion dollar mega-development, think of it as an entirely new country with a GDP to match. Although it has scaled back since, between 2020 and 2022, not even the sky was not limit, and I was its social media creative lead - directing every single piece of paid and organic content across Meta, TikTok, Twitter and LinkedIn. I launched regions, created content series, and even made it to Vogue, albeit in the form of a branded content partnership.